With the goal of better serving and informing patrons, the July 2009 Marketing Roundtable participants shared ideas for communicating with library users via newsletters. The topic, suggested by Geneva Public Library District's Jamie Weaver, touched on both print and electronic newsletters.
Jane Plass, DLS Director of Network Services, shared a handout of email marketing resources explaining the advantages of using an email marketing service and describing some of the various services offered. She also provided useful information and tips for electronic communications.
Susan Westgate from Bartlett Public Library District shared recent copies of her library's newsletter and explained how the color schemes were chosen.
Batavia Public Library District's Michele Martzel discussed the library's e-newsletter called Wired, that is available on the library's website and distributed via email. Renee Anderson from DLS, commented that she anticipates reading the newsletter and looking at Batavia's "photo of the month" in each edition.
In addition to sharing marketing and promotional ideas, the roundtable is also a place where DLS members can come together to inspire others by discussing how to promote new products and services. Geneva PLD's Weaver spoke about the library's new Reference by Appointment service. She related her recent experience of assisting a job seeker who made an appointment with her prior to a job interview. Weaver said the patron was very appreciative when she taught him new marketable computer skills to help him prepare for the interview. 
The Marketing Group looks forward to holding its fall meeting at the new Sugar Grove Public Library District. More information will follow.
To stay informed about a wide range of library topics, subscribe to the DLS email lists. Select the topics you are interested in and DLS will keep you well informed!
Thank you to Messenger Public Library of North Aurora for hosting the meeting and to Library Administrator Kevin Davis for providing an informative tour of the library.
Photos on Flickr
Pictured above: Jamie Weaver explains her library's new Reference by Appointment service.
For more information about the Marketing Group, contact Renee Anderson.